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Climbers roped together on a mountain ridge

Nature-powered energy gels from one of NZ’s rarest sources

Fast-start, slow-release, no-crash fuel for athletes

Naturally derived

High in minerals

Gentle on digestion

Built for endurance

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Hero image: Fruits with Kinetrix Energy Gel

Ditch the sugar spikes.
Use nature’s long-lasting fuel.

We’re the world’s first energy gel powered by honeydew — a rare honey from Aotearoa’s native forests.

Naturally rich in fast and slow-release sugars, antioxidants, and up to 10x more minerals than blossom honey, Kinetrix fuels steady performance — without the crash.

Performance energy gel that lasts.

Energy: ~390 kJ / 99 cal
Serve: 50 g
Carbohydrates: ~23 g
Caffeine: 80 mg from Guarana
Consistency: Liquid

This isn’t sweet talk. It's science.

No lab-made nonsense. Just 97% naturally sourced ingredients — blended to work with your body, not against it. Our formula blends native honeydew with Guarana, B vitamins, L-Citrulline, Beta-Alanine, and Taurine to support energy, focus, endurance, and recovery.

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A World-First in Performance Nutrition. Powered by Honeydew. Proven by Results.

Explore the ingredients

Instant + Sustained Energy

Clean fuel fast, and energy that lasts — thanks to honeydew’s fast and slow-release sugars.

Endurance & Recovery

Rich in electrolytes, amino acids, and antioxidants to help you go longer and bounce back quicker.

Focus &
Clarity

Guarana + B vitamins sharpen your mind and power your movement — even under pressure.

Gut
Friendly

No maltodextrin. No crashes. Just smooth, natural performance your stomach can handle.

Get started and feel the difference…

Kinetrix Endurance Energy Gel 50g

From $4.25

Convenient 50g pouch with a tear-stop design to help keep packaging intact and reduce litter on the go.

Choose from 5 flavours

Fuel more — save more!

Tear–Take–Train design

Batch-tested for prohibited substances

REAL FUEL STARTS HERE

5-Flavour Energy Gels Sample Pack

$24.90

Perfect for first-timers*. Includes one of each energy gel flavour to test what works best for you.

Includes 5 flavours

Special deal — shipping on us

Get started guide

TRY OUR SAMPLE PACK

Box of 28 Endurance Energy Gels

$118.75

Already have a favourite? Stock up with a convenient box of your go-to fuel — perfect for teams and serious athletes.

28 pack boxes

Best value per gel – 15% off

Priority dispatch & free shipping

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Clean Energy. Powered by Nature. Built by Athletes.

Your body knows the difference — and so do we.

We don’t guess what athletes need. We are the athletes. Combat-tested. Mountain-hardened. Performance-obsessed.

We make what we use, right here in Aotearoa — fuelled by honeydew, gathered from the native Beech forests of the South Island.

MORE ABOUT US

Why Honeydew?

Understand the nature-backed science behind this rare energy source, native to Aotearoa’s South Island…

EXPLORE THE SCIENCE

Our Mission

Replace 500,000 synthetic gels with clean, honeydew-powered performance by 2030. Here’s why…

MORE ABOUT US

"I was really impressed with the constant energy that the gels provided and I felt that I was able to focus a lot more…"

I recently did an enduro mountain bike race and used kinetrix gels throughout the day to keep my energy up. It was super challenging conditions on race day, with a lot of rain. It was a 5 stage race that involved a lot of descending and a few pedal sections. I was really impressed with the constant energy that the gels provided and I felt that I was able to focus a lot more.

I also found that having a kinetrix gel after a big shift at work, and before training really helped that that afternoon lull and I found I had a lot more purpose in my trainings.

Louise Kelly

MTB

Nelson

"Best gel I have tried (& I tried a lot!) Easy to open, great consistency & taste…"

Tried these out on my long run yesterday & loved them! Best gel I have tried (& I have tried a lot!) Easy to open, great consistency & taste - energy felt good & sustained post gel.

Check them out - made with honey surged locally near Nelson! 🐝

Maggi Forsyth

Ultra Runner

Greymouth, New Zealand

"They felt on my stomach no heaviness or discomfort at all…"

Amazing product! I’ve used energy gels before for mountaineering, so I can compare them with a lot of different brands I’ve tried over the years. What really stood out with these gels was how easy they felt on my stomach no heaviness or discomfort at all.

The energy kicked in almost instantly, like shifting gears in a car, and the mental clarity that came with it was an unexpected bonus. Best part was that I didn’t crash afterwards like I often do with other gels. These gels are absolutely bomb!

Lucie Daniskova

Conservation Ranger